W E D N E S D A Y   M A Y   3 0 5:00PM - 6:30PM Welcome Reception Sponsored by IT Factory T H U R S D A Y   M A Y   3 1 7:30AM - 8:15AM Registration & Breakfast 8:15AM - 8:30AM Introduction David Thomas, Executive Director, Software Division, SIIA Nick Blozan, SVP WW Sales 3Tera & Chairman, SIIA's SaaS Executive Council 8:30AM - 9:15AM Keynote: The On Demand Platform Jim Corgel, General Manager, ISV and Developer Relations, IBM Attendees will learn how a major platform vendor sees the progression of the underlying technologies and infrastructure that enables on Demand and the impact on the strategic platform decisions and planning. 9:15AM - 9:45AM Analyst: The Financial Markets Embrace On Demand Jerome Fougerat, Regional Director, Corum Group International 9:45AM - 10:00AM OnDemand Previews Presentations from innovative companies that enable Software as a Service or provide Software as a Service solutions. Citrix Online Wesupply Limited 10:00AM - 10:30AM Conference Break 10:30AM - 11:00AM Venture Fireside Chat: Investing in On Demand Christian Claussen, General Partner, TVM Capital Interviewed by David Thomas, Executive Director, Software Division, SIIA 11:00AM - 12:00PM Panel: The Future of On Demand Attendees will hear the views of several industry strategists on the state of On Demand and where it goes from here. Moderator: Treb Ryan, CEO, OpSource, Inc. Panelists: Dave Mitchell, Program Director, Software as a Service, IBM Avinoam Nowogrodski, CEO, Clarizen Erik Troan, CTO & Co-Founder, rPath Phil Wainewright, Director, Procullux Ventures 12:00PM - 1:30PM Lunch and Keynote: Leveraging the On Demand Ecosystem Allen Hoke, Senior Director, Global ISV Strategy, Oracle Corporation 1:30PM - 2:15PM TCO Analysis: Understanding the True Costs Between On Demand and On Premise This session will cover a detailed analysis of the costs of buying perpetual license software and contrast that to buying a similarly functioned SaaS solution. You will hear about several real world case studies and learn about a TCO tool you can use to generate your own cost analysis. Moderator: Jeremy Roche, Chairman of the Board, European Software Association Panelists: Nick Blozan, SVP WW Sales, 3Tera Stephen Fearon, Head of CRM Business Development, EMEA, Oracle Corporation Bob Tarzey, Service Director, Quocirca Ltd. 2:15PM - 2:30PM OnDemand Previews Presentations from innovative companies that enable Software as a Service or provide Software as a Service solutions. Clarizen Kaiser Technology Macrovision 2:30PM - 3:00PM Conference Break 3:00PM - 3:45PM Pricing and Sales Compensation Strategies Accelerating Revenue through Integrated Pricing & Compensation Strategies. Moderator: Phil Wainewright, Director, Procullux Ventures Panelists: Stein Bagger, CEO, IT Factory Martin Bittner, CEO, SolveDirect Mac Craigmyle, CEO, Business Professional Stefan Topfer, CEO, WinWeb 3:45PM- 4:30PM Channel Strategies: How Leading SaaS Vendors and Leading SaaS Partners Successfully Leverage Each Other How partners make money and what vendors invest in the partnership. What worked and what didn't. Learn from channel thought leaders how they see the channel developing as SaaS products get more and more consumed in a global market. Moderator: Justin Floyd, President & Founder, Smartfundit.com Panelists: Justin Boyce Cam, CEO, Comrange Christine Mason, Founder, SpringCM Clint Oram, General Manager, Sugar Europe & Co-Founder, SugarCRM Colleen Smith, Director, Strategy and Business Development, Progress Software 4:30PM - 4:45PM Conclusions 5:30PM - 7:00PM Cocktail Reception - Showcase F R I D A Y   J U N E   1 7:30AM - 8:15AM Registration & Breakfast 8:15AM - 8:30AM Introduction - David Thomas 8:30AM - 9:15AM Keynote: Secrets of SaaS Success Jonathan Martin, Senior Director of Product Marketing (EMEA), Salesforce.com 9:15AM - 9:45AM Best Practices: SaaS Operations and Infrastructure 9:45AM - 10:00AM OnDemand Previews Presentations from innovative companies that enable Software as a Service or provide Software as a Service solutions. 3Tera LeCayla Technology WinWeb 10:00AM - 10:30AM Conference Break 10:30AM - 11:00AM Software, Services, and Microsoft Cliff Reeves, General Manager, .NET Platform Strategy, Microsoft 11:00AM - 12:00PM On-Demand and The Savvy CEO: Using Lessons Learned To Pave The Way For The Future Hear from a panel of proven CEOs in the industry as they discuss first-hand experiences and challenges of On-Demand and share their thoughts on the future. The group will tackle the biggest issues for software companies facing On-Demand: revenue models, customer adoption and segmentation, service, support, security, marketing and more. Moderator: Bill Soward, CEO, Adaptive Planning Panelists: Paul Doscher, CEO, JasperSoft Justin Floyd, President & Founder, Smartfundit.com Brian Marsden, CEO, Wesupply Simon Presswell, Regional Vice President EMEA, Citrix Online 12:00PM - 1:00PM Lunch 1:00PM - 1:30PM Dynamics of Change and the Importance of Partnerships John Chapman, Business Development Director, IT Europa 1:30PM - 2:00PM SaaS Customer Experience Peter de Haas, Business Program Manager Internet Group, Reed Business 2:00PM - 2:15PM OnDemand Previews Presentations from innovative companies that enable Software as a Service or provide Software as a Service solutions. IT FACTORY Wrapped Apps Corporation 2:15PM - 2:45PM Conference Break 2:45PM - 3:30PM Best Practices: Retaining and Growing Customers - The New Mandate for Customer Support The SaaS recurring revenue model will necessarily require a redefinition of the role of Support. The old reactive Break/Fix mode of Support, and its relationships with others, must change. What will the new SaaS-Support team look like? How will it work with Sales? Development? the Customer? This panel will explore the challenges and identify best practices. Moderator: John Chapman, Business Development Director, IT Europa Panelists: Simon Hansford, Chief Solution Officer, Attenda Limited Eren Kangeldi, CEO, Kaiser Technology AG Bert van der Zwan, Vice President EMEA, WebEx Communications 3:30PM - 4:15PM Pricing and Business Models: How We Make Money The attendees will learn about the various pricing and business models and when and why they work. Moderator: David Carratt, Managing Director, Kennet Partners Limited Panelists: Stein Bagger, CEO, IT Factory Treb Ryan, CEO, OpSource, Inc. Vincent Smyth, Regional Vice President EMEA, Macrovision Bill Soward, CEO, Adaptive Planning 4:15PM - 4:30PM Conclusions