The Software & Information Industry Association (SIIA) is pleased to announce a strategic partnership with the nation's leading communications service providers, PR Newswire. This alliance means that all SIIA members can now obtain discounts on many of PR Newswire's services.

SIIA recognizes the need of its member companies to reach key audiences -- media, industry & financial analysts, current & potential customers -- in a quick, efficient manner. PR Newswire offers solutions that enable member companies to communicate through the media and the web with customers, shareholders and the general public.

PR Newswire provides comprehensive communications services ranging from information distribution and market intelligence to the creation of online multimedia content and investor relations web sites. Its world-leading wire, Internet, satellite and fax network is capable of pinpoint or mass distribution, satisfying the growing global demand for the immediate delivery of news releases, video, audio and photos to the media, financial community and consumers.

What this new member benefit means for your company:

• Free basic membership (one-year) to PR Newswire and a 30 percent discount on your next domestic release.

• SIIA members may archive their logos, at no charge, for inclusion in any news release issued over PR Newswire.

• One-time use of a PR Newswire domestic newsline, at no charge, for any SIIA member that had its Initial Public Offering within 12 months prior to the date of the news release.

• Email subscription to "Technology Media Insider." This media relations newsletter keeps SIIA members up-to-date on new publications, new editors, and editorial beat changes in the software and technology industry.